This policy explains what personal information BeClicked Online collects when you use this website or work with us, why we collect it, who we share it with, how long we keep it and what your rights are. We have written it to be as clear as possible. If anything is unclear, please email us.
1. Who we are
This website is run by BeClicked Online Ltd ("BeClicked Online", "we", "us"), a company registered in England and Wales under company number 08877631. Our registered office is 500 Avebury Boulevard, Milton Keynes, MK9 2BE.
BeClicked Online Ltd is the data controller for the personal information described in this policy. This means we decide how and why it is used, and we are responsible for looking after it in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
You can contact us about anything in this policy by email at support@beclickedonline.co.uk or by post at the address above.
2. The information we collect
When you send an enquiry or message
Our "Request a chat" form asks for:
- your name and email address;
- your company name and website address (both optional);
- the service you are interested in and your approximate monthly Google Ads budget;
- your message, and anything else you choose to tell us in it.
The form on our Contact Us page asks for your name, email address, what your message is about and your message.
Please do not include sensitive information (for example about health, religion or criminal records) in your message. We do not need it.
When you email us or become a client
If you contact us directly or we work together, we keep the emails and other messages we exchange. For clients we also hold business contact details, invoicing and payment details, and the access we are given to your Google Ads, Google Analytics and website accounts so that we can carry out the work.
Your advertising and analytics accounts may contain information about your own customers. We only access that information to provide our services to you, on your instructions, and we treat it as confidential. In this situation you are the data controller for that information and we act as your processor.
When you visit the website
Like all websites, this site receives basic technical information from your browser when you visit, such as your IP address, browser type and the page you asked for. This is used to deliver the page to you and to protect the site from attacks and misuse. See section 4 for the companies involved.
If you accept cookies, we also use Google Analytics and Google Ads to understand how visitors use the website and how well our advertising works. This includes the pages you view, how you arrived at the site (for example from a Google advert), roughly where you are (town or region), the type of device and browser you use, and whether you sent us an enquiry. See section 7 for details and how to change your choice.
3. How we use your information, and our legal reasons
UK data protection law requires us to have a valid legal reason (a "lawful basis") for each way we use your information.
- To reply to your enquiry or message, and to arrange a chat. Lawful basis: taking steps at your request before entering into a contract, and our legitimate interest in responding to people who contact us.
- To provide our services to clients, including setting up, managing and auditing Google Ads campaigns, reporting and invoicing. Lawful basis: performance of our contract with you.
- To keep business, tax and accounting records. Lawful basis: compliance with our legal obligations.
- To keep the website running, secure and free from spam. Lawful basis: our legitimate interest in operating a safe and reliable website.
- To measure how the website is used and how well our Google Ads campaigns work, using Google Analytics and Google Ads. Lawful basis: your consent, which you give through our cookie banner and can withdraw at any time.
We do not sell your information, and we do not add enquiries to a marketing mailing list. If we ever want to use your information for a new purpose, we will tell you first and, where required, ask for your consent.
4. Who we share your information with
We only share personal information with trusted service providers that help us run our business, and only as much as they need. They are only allowed to use it to provide their service to us.
- Formspree, Inc. receives the enquiries sent through the forms on this website, checks them for spam and forwards them to us by email. It stores a copy of each submission. Formspree is based in the United States. Its privacy policy is at formspree.io/legal/privacy-policy.
- Cloudflare, Inc. hosts this website and protects it against attacks. It processes technical information such as your IP address when you visit. Its privacy policy is at cloudflare.com/privacypolicy.
- Google provides Google Tag Manager, Google Analytics and Google Ads, which we use to measure website visits and advertising results (only with your consent, see section 7). Google's privacy policy is at policies.google.com/privacy, and you can control how Google uses your information at myadcenter.google.com.
- YouTube (owned by Google) provides the videos embedded in some of our blog articles. We use YouTube's privacy-enhanced mode, which means YouTube does not store cookies on your device unless you play a video. Once you play a video, Google's privacy policy applies: policies.google.com/privacy.
- Our email and file storage providers, which store the emails and documents we exchange with you.
- Our accountants and professional advisers, where needed to run the business and meet our legal obligations.
We may also disclose information if the law requires it, for example to HMRC or in response to a court order.
5. Transfers outside the UK
Some of the providers listed above are based in, or store data in, countries outside the UK, including the United States. When personal information is transferred outside the UK, we make sure it is protected by safeguards recognised under UK law. These include the UK-US "data bridge" for certified companies, or the UK International Data Transfer Agreement or Addendum to the EU Standard Contractual Clauses.
6. How long we keep your information
- Enquiries that do not lead to working together: up to 24 months from your last contact with us, after which they are deleted, including the copies held by Formspree.
- Client records (contracts, correspondence, invoices): for the length of our working relationship and then 6 years, which is how long UK law requires us to keep business and tax records.
- Access to your advertising and analytics accounts: removed when our work for you ends, or earlier if you ask.
7. Cookies
Cookies are small files that a website stores on your device. When you first visit, we ask whether you accept analytics and advertising cookies. You can change your choice at any time using the Cookie settings link at the bottom of every page.
Strictly necessary
- Your cookie choice is remembered in your browser's local storage (under the name "bco-consent") so we don't ask you on every page.
- Cloudflare, which hosts the site, may set cookies to tell real visitors apart from automated traffic and keep the site secure. These do not track you across other websites.
These do not require consent.
Analytics and advertising (only if you accept)
- Google Analytics cookies (names beginning with "_ga") help us understand how visitors find and use the website. They last up to 2 years.
- Google Ads cookies (names beginning with "_gcl") help us measure whether people who clicked our Google adverts went on to send an enquiry. They last up to 90 days.
We use Google Consent Mode. If you reject cookies, Google tags do not store or read any cookies on your device. Google may still receive basic information without cookies (such as the page viewed, the time and your browser type) so that it can model overall visit and conversion numbers without identifying you.
You can also block or delete cookies in your browser settings.
8. Your rights
Under UK data protection law you have the right to:
- access the personal information we hold about you and receive a copy;
- have inaccurate information corrected;
- have your information deleted, where we no longer have a valid reason to keep it;
- restrict how we use your information in certain circumstances;
- object to us using your information where we rely on our legitimate interests;
- receive your information in a portable format (data portability), where this applies;
- withdraw consent at any time, where we rely on your consent.
To use any of these rights, email support@beclickedonline.co.uk. There is normally no charge, and we will reply within one month. We may need to ask you to confirm your identity first.
9. How to complain
If you are unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator for data protection, at ico.org.uk/make-a-complaint or by calling 0303 123 1113.
10. Keeping your information secure
We take appropriate technical and organisational measures to protect your information, including encrypted connections (HTTPS) on this website, secure password-protected accounts with two-step verification on the services we use, and limiting access to people who need it. No system is completely secure, but we work to keep risks low and will deal promptly with any security issue.
11. Links to other websites
Our website and blog link to other websites, such as Google's help pages. We are not responsible for how those websites handle your information, so please read their privacy policies.
12. Changes to this policy
We may update this policy from time to time, for example when we add new features to the website. The latest version will always be on this page, with the date it was last updated shown at the top.